Triumph is never more than one click away. But neither is unmitigated disaster. That's the nature of the business. Every e-commerce interaction is either a brand-defining, brand-accelerating opportunity or a brand-vaporizing disappointment. There is no middle ground. Because for most customers, your internet site isn't just an "extension" of your brand it is your brand - a full, public and irreversible online demonstration of your product offering, your merchandising acumen, your design flair, your standard of customer service, the adroitness of your marketing and your brand image - all rolled into one.

That's why we're convinced a mere site, a web "presence" isn't nearly enough. To truly compete and win you need something more. Something we call an e-flagship. A robust and vital engine of commerce we've now engineered for several companies.

Maybe the reason we're more attuned to the value of sites that are "e-flagships" is because we're merchants first - who eat sleep and breathe e-commerce and get the technology behind it - not technologists trying to pretend we're merchants.